Description
Strat and Tele pickups have always lived in different worlds tonally — the Strat’s bridge position screams and cuts, while a Tele bridge digs in with a rounder, punchier bark. DiMarzio’s Red Velvet was designed to close that gap, giving you a Stratocaster bridge pickup that can snarl like a classic single-coil but also push forward with some of that Tele-style shove.
That hybrid character comes down to construction choices under the hood. A bottom-loaded plate helps deliver the punch, while a custom coil winding paired with a staggered True Velvet magnet keeps the sting and clarity intact. DiMarzio also hand-calibrated the magnet structure to bring out a distinctive growl in the middle position when combined with other pickups — this isn’t just a hotter Strat pickup, it’s voiced differently on purpose.
Red Velvet is intended to work as a bridge pickup alongside a pair of True Velvet pickups in the neck and middle positions, rounding out a set built around this punch-meets-sting concept rather than standing alone. If your Strat has always felt a little thin or one-dimensional in the bridge slot, this is a direct way to add some low-mid muscle without abandoning that unmistakable Stratocaster attack.
- Stratocaster bridge pickup
- White cover
- Bottom-loaded plate design for added punch
- Staggered True Velvet magnet with custom coil winding
- Hand-calibrated magnet structure for middle-position growl
- Designed to pair with True Velvet neck/middle pickups
Sold through an Official Authorized DiMarzio Distributor, Rock Island Sound approved.







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